tag:blogger.com,1999:blog-116491342011-04-21T17:46:02.579-07:00The Ardell Grouphttp://www.blogger.com/profile/13948105508595811075noreply@blogger.comBlogger171100tag:blogger.com,1999:blog-11649134.post-1133378578669832552005-11-30T11:22:00.000-08:002005-11-30T11:41:58.580-08:00

I'm starting to sound like an advertisement for Business 2.0, but I really enjoyed this month's issue and the compilation of Golden Rules from some of today's most fearless leaders in business.I like this magazine quite a bit because it does more than just promote products and ideas. It tells you "what works", provides a different type of insight into today's leaders and innovators and paints a

The Ardell Grouphttp://www.blogger.com/profile/13948105508595811075noreply@blogger.com5tag:blogger.com,1999:blog-11649134.post-1127921908778173682005-09-28T08:37:00.000-07:002005-09-28T08:38:28.786-07:00

While I do not think that any born and raised New Yorker would mistake me for one of their own, after living in Manhattan for two months I no longer look or feel like a tourist.A drastic change from the laid back lifestyle of San Diego, I definitely have come to believe the saying that we are a product of our environment, or maybe a collection of the environments we have experienced. I found

The Ardell Grouphttp://www.blogger.com/profile/13948105508595811075noreply@blogger.com4tag:blogger.com,1999:blog-11649134.post-1127326979734599012005-09-21T11:00:00.000-07:002005-09-21T11:23:44.306-07:00

Growing up in the Bay Area during the 1990’s, it was nearly impossible not to notice the dominance of the San Francisco 49ers. The team that donned the red and gold uniform was a perennial playoff contender and two time Super Bowl Champion. The on field success of the organization created a devoted fan base that recently had its loyalty challenged. Fans and Bay Area residents alike were shocked

The Ardell Grouphttp://www.blogger.com/profile/13948105508595811075noreply@blogger.com0tag:blogger.com,1999:blog-11649134.post-1126909907894509522005-09-16T15:06:00.000-07:002005-09-21T08:21:19.693-07:00

If someone had told me in the late 90s that Apple was going to resurface and create an even stronger brand than they had created in the 80s/90s, I would have laughed them off. I was wrong.With the introduction of the iPod in the early turn of the century, Steve Jobs again became a genius and the Apple brand is as in vogue as Jimmy Choo, Prada and Blackberry. The concept, design and upsell

The Ardell Grouphttp://www.blogger.com/profile/13948105508595811075noreply@blogger.com1tag:blogger.com,1999:blog-11649134.post-1122419434938589252005-07-26T16:09:00.000-07:002005-07-26T16:10:34.946-07:00

If you're in tech PR, you know very well that the line between PR and international PR is quickly disappearing. As US-based technology companies continue to grow -- some pursing new, emerging markets and technologies-- international outreach has become increasingly important. Over the past year, I've witnessed a significant increase in clients' concern with brand recognition and coverage in

The Ardell Grouphttp://www.blogger.com/profile/13948105508595811075noreply@blogger.com2tag:blogger.com,1999:blog-11649134.post-1122069418349189922005-07-22T14:56:00.000-07:002005-07-22T14:56:58.356-07:00

“Client” relations are not my priority. Shocked? Let me explain: I like to focus on what I call “people” relations- “people” relations that just happen to be with a client. The secret about what others call ‘client relations’, is that treating and relating to clients, as if they are the job, could be a recipe for unemployment.The bottom line is this: clients are people too. And people respond

The Ardell Grouphttp://www.blogger.com/profile/13948105508595811075noreply@blogger.com0tag:blogger.com,1999:blog-11649134.post-1121794151848489462005-07-19T10:28:00.000-07:002005-07-19T10:29:11.856-07:00

Who DOESN’T love a great event? They’re what we mark our calendars with, look forward to and talk about amongst our friends and colleagues for months in advance. Over the last six months I’ve attended my fair share of events – I’ve been a guest at some elaborate wedding celebrations, I’ve attended several major technology tradeshows, I’ve even worked with a colleague to execute a press and

The Ardell Grouphttp://www.blogger.com/profile/13948105508595811075noreply@blogger.com0tag:blogger.com,1999:blog-11649134.post-1121462054816049702005-07-15T14:09:00.000-07:002005-07-15T14:14:14.823-07:00

The night before my first broadcast news segment booking I woke up a minimum of 10 times during the night (the segment was at 6:30 a.m.). What if I overslept? What if my client doesn't show up? What if someone (me) got lost driving to the news station? What if my client wasn't prepared? There are countless what ifs that come to mind while preparing yourself and your client for any media interview

The Ardell Grouphttp://www.blogger.com/profile/13948105508595811075noreply@blogger.com0tag:blogger.com,1999:blog-11649134.post-1121359197008186392005-07-14T09:38:00.000-07:002005-07-14T09:39:57.016-07:00

It’s true. This is my first blog. No, I have not been living in a remote part of a third-world country, removed from technology. Nor am I suffering from a freakish carpel-tunnel ailment that would prevent me from typing on a keyboard. In fact, I spend my days surrounded by hip-to-technology PR executives whose job it is to stay on top of the latest trends in the industry. So how did I, in the

The Ardell Grouphttp://www.blogger.com/profile/13948105508595811075noreply@blogger.com0tag:blogger.com,1999:blog-11649134.post-1121126819252690262005-07-11T17:05:00.000-07:002005-07-11T17:06:59.256-07:00

Converged. Secure. Broadband. These are the words we hear in the communications industry when we talk about networks. It seems that as common as it is to “be connected” these days, the reality is that many people - and countries - are not. So when the infamous SUPERCOMM tradeshow bit the dust (due to a fallout between the two sponsors of the event), it wasn’t surprising to see one of the event

The Ardell Grouphttp://www.blogger.com/profile/13948105508595811075noreply@blogger.com0tag:blogger.com,1999:blog-11649134.post-1120692953376634722005-07-06T16:30:00.000-07:002005-07-19T10:30:32.400-07:00

It’s brilliant: This, my reaction after reading this month’s issue of Business 2.0 feature on “The CEO’s Secret Handbook.” The piece focused in on the teachings of Raytheon CEO Bill Swanson (who incidentally I used to work with in some capacity). It runs through the unique and creative ways that Bill took valuable business lessons and repackaged them for his management team to grasp and pay

The Ardell Grouphttp://www.blogger.com/profile/13948105508595811075noreply@blogger.com0tag:blogger.com,1999:blog-11649134.post-1119902548012069292005-06-27T12:39:00.000-07:002005-06-27T15:07:18.030-07:00

When I first started in PR, I heard it from everyone - if you're good at what you do, plan to keep tech clients for 12-18 months. If you're REALLY good, maybe you can stretch it to 2-3 years. But keeping a client beyond that mythical 3-year mark is the stuff of legend and folklore. Sounds nice but has nothing to do with reality.To that I say hogwash, bunk and hooey. We're on our 7th year

The Ardell Grouphttp://www.blogger.com/profile/13948105508595811075noreply@blogger.com0tag:blogger.com,1999:blog-11649134.post-1112994194491929702005-04-08T14:00:00.000-07:002005-04-08T14:13:03.676-07:00

Whether we choose to admit it or not, we all have guilty pleasures. Mine happens to be reality TV - more specifically, reality shows on MTV. Needless to say, I was thrilled when MTV premiered its show PoweR Girls – a look into Lizzie Grubman's New York City PR firm. And being in PR, I thought it would be especially entertaining and shed some light on what it is we do in the PR industry.Who was I

The Ardell Grouphttp://www.blogger.com/profile/13948105508595811075noreply@blogger.com2tag:blogger.com,1999:blog-11649134.post-1112831088584138632005-04-06T16:37:00.000-07:002005-04-06T16:44:48.586-07:00

As a recent college student, I can recite AP format rules until I'm blue in the face, outline the cause and effect of the 1996 Telecommunications Act, and describe the various shifts in media policy over the years, but these items fail to grasp the true meaning of the public relations field and all that is encompassed by it. Sure this information may be integral to a dictionary definition, but

The Ardell Grouphttp://www.blogger.com/profile/13948105508595811075noreply@blogger.com1tag:blogger.com,1999:blog-11649134.post-1112823443738594312005-04-06T14:07:00.000-07:002005-04-06T14:37:23.740-07:00

Baseball is America's favorite pastime. We've come to love our heroes of the diamond - sometimes even more than we love our own family members (that is a joke.) In any case, Baseball is also NO stranger to creative and effective PR. Good and Bad.In the late 90s after the lockout, after markets were hurting to fill seats, along came the record chasing homerun derby between Mark McGuire and Sammy

The Ardell Grouphttp://www.blogger.com/profile/13948105508595811075noreply@blogger.com4tag:blogger.com,1999:blog-11649134.post-1112730146274350882005-04-05T12:36:00.000-07:002005-04-05T15:21:17.086-07:00

Well, thanks to mainstream media perhaps we can count on more than just death and taxes. These days, news stories don't die quickly. While the media continues its grand quest to bring us the latest "up-to-the-minute" coverage on today's big news stories - I can't help thinking when is enough, really enough? Michael Jackson an hour late to court today? You don't say? Jessie Jackson commenting on

The Ardell Grouphttp://www.blogger.com/profile/13948105508595811075noreply@blogger.com0tag:blogger.com,1999:blog-11649134.post-1111602014610050562005-03-23T10:17:00.000-08:002005-03-23T10:24:41.006-08:00

Last month we lost a dear part of the communications world, industry analyst John Metz, whose Hawaiian shirts were the only things brighter than his hearty laugh. John was part of the recent rise of the boutique analyst firm, which builds an intimate relationship with a select few markets, relying on its monogamy and depth to outshine larger, broader conglomerates. It seems that specialists are

The Ardell Grouphttp://www.blogger.com/profile/13948105508595811075noreply@blogger.com3